What is a Bot Persona & How Do You Create One For Your Business?

Posted by Hillary Black on July 22 2020

If you're considering creating a bot or using automated texting for your business, something you need to ask yourself first is: do you need a bot persona?

Scaling Mortgage Acquisition? Automated Texting is Your New Secret Weapon to Convert

Posted by Hillary Black on May 7 2020

Are you a high performance mortgage marketer looking for new, innovative strategies to fill your funnel, but wish your lead to contact rate was better?

How to Use Automated Texting to Bring Cold Leads Back to Life

Posted by Hillary Black on April 13 2020

Did you know 80% of sales require FIVE follow-ups after the initial contact, yet 44% of sales reps give up after only one attempt? Automated texting can put your follow ups on autopilot and help you convert more cold leads faster.

What is Robotic Process Automation and How Can it Help With Sales?

Posted by Hillary Black on February 4 2020

Using Robotic Process Automation (RPA) to take manual, repetitive sales tasks off your plate can give you more than just extra time in your day. Let's explore how pairing internal RPA with automated texting can help sales teams fill their pipeline with qualified leads, nurture prospects and convert more leads.

6 Ways to Drive Traffic to SMS

Posted by Hillary Black on December 19 2019

Automated texting is one of the best new ways to grow your business. It's simple, SMS converts better. In fact, text messages have a 209% higher response rate than phone, email and Facebook.