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If you're considering creating a bot or using automated texting for your business, something you need to ask yourself first is: do you need a bot persona?

SMS is a great channel to nurture leads, but are you leaving the real benefits on the table by using one-way text notifications and alerts?

SMS is a great channel to nurture leads, but are you leaving the real benefits on the table by using old school methods and one-way text notifications?

Yesterday, we had a user text Mav that they were driving. Obviously, we don’t want people to text and drive. So we designed, trained and launched Mav’s “Driving Intent” skill. It's live in production today.

Are you a high performance mortgage marketer looking for new, innovative strategies to fill your funnel, but wish your lead to contact rate was better?

Did you know 80% of sales require FIVE follow-ups after the initial contact, yet 44% of sales reps give up after only one attempt? Automated texting can put your follow ups on autopilot and help you convert more cold leads faster.

Automating repetitive tasks in your daily workflow allows you to focus more on the things people actually enjoy doing - like creating partnerships, closing deals, servicing your customers and exploring new ways to grow. Using automated texting to complete those sales and marketing tasks opens up all new possibilities that will give you a competitive edge.

At Mav, we talk a lot about what are good use cases for bots and automation. I used to think it was as simple as answering this question: Can a robot do this job better than a human? 🤔

Except, it’s not that simple… Robots should serve and enable humans. Yet, us as an industry often ignore the question, “what if the human enjoys doing this job?”